Finamore Design

There are 5 main prin­ci­ples one must take into con­sid­er­a­tion when devel­op­ing a web­site to make sure that it stays on strategy.

Define The Pur­pose for The Web­site
What is the site sell­ing. How fast can a user deter­mine the nature of the site?

Iden­tify The Audi­ence
Who is the site sell­ing to?

For­mu­late a Com­mu­ni­ca­tion Strat­egy
What does the audi­ence need to know about the site’s service/product? In what tone of voice are you going to speak to them? If you are sell­ing a tech­ni­cal prod­uct will the spe­cific tar­get audi­ence under­stand all of the tech­ni­cal jar­gon asso­ci­ated with the prod­uct, or will you need to write the con­tent using terms the gen­eral pub­lic will under­stand with­out the need of a dictionary?

Develop A Visual Lan­guage
Through the use of con­sis­tent nav­i­ga­tion, color and imagery you cre­ate an envi­ron­ment where the user will feel com­fort­able. The more com­fort­able the user is the more likely they are to return at a later date.

Mea­sur­ing Effec­tive­ness
How well does the site per­form after launch?

This entry was posted on Saturday, April 15th, 2006 at 8:34 am and is filed under Interactive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.