Talent Is Not Enoughby Shel Perkins
Posted on May 23rd, 2006
Finally, someone wrote this book so I don’t have to. I know that most designers are like me, they want to spend all their time creating good designs for good clients. But the truth of the matter is that aside from being a good creative, there is a fair amount of business acumen designers must acquire, wether they plan on freelancing, working full-time, or running their own agency. In this book Shel Perkins spells out every aspect of business for every type of designer in a language that is easy to understand.
From career paths to pricing to legal issues no stone is left unturned. This book is an invaluable asset and now sits in my short pile of constantly accessed reference material.
As a bonus, new chapters and updates are slated to be published on the book’s website at www.talentisnotenough.com
