The New Business Mantra

I make it a habit to show up to every client meet­ing really early. It gives me time to col­lect my thoughts and men­tally refresh myself on the agenda for the upcom­ing meet­ing. Sure, some­times I sit around for a while in the lobby wait­ing for my client, but I always find that they are happy to know that I am there and ready for them. It is never a good idea to keep them waiting.

At one meet­ing recently I showed up about 45 min­utes early for a meet­ing at a cof­fee house, and found my client already there. It was then that he filled me in on “The New Busi­ness Mantra”:

Really Early is Early
Early is On Time
On Time is Late
Late is Unacceptable 

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