Finamore Design

GenesisInc.TV is an inde­pen­dent dig­i­tal video net­work and on-line com­mu­nity designed to enter­tain and explore our com­mon tech­ni­cal, cor­po­rate, spir­i­tual and reli­gious his­tory. Their pro­gram “Gen­e­sis Inc.” is a sit­com that shows a light-hearted view of the inter-office pol­i­tics of cor­po­ra­tion respon­si­ble for the cre­ation of the planet Earth. Their orig­i­nal web­site was put up in a hurry to spot­light their con­tent. They soon real­ized that they were not pro­ject­ing the brand image they wanted for their program.

Chal­lenge: After dis­cus­sions with the client, the goals for the new brand image and site were as fol­lows: – Develop a cor­po­rate iden­tity that could serve the dual pur­pose of being both the iden­tity for the cor­po­ra­tion named in the show and the iden­tity for their web­site. – Develop a clear and con­sis­tent nav­i­ga­tion sys­tem for the .tv site – The design must be easy to inte­grate with their exist­ing data­base sys­tem. – Client wanted to add both a Blog, Forums, and a Store Front to the website.

Results: The web­site pro­motes the Gen­e­sis Inc. iden­tity and is now a use­ful tool for gen­er­at­ing rev­enue. The client now proudly pro­motes their con­tent and are gen­er­at­ing more and more hits every day.

This entry was posted on Thursday, October 19th, 2006 at 11:25 am and is filed under Interactive, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.