GenesisInc.TV is an independent digital video network and on-line community designed to entertain and explore our common technical, corporate, spiritual and religious history. Their program “Genesis Inc.” is a sitcom that shows a light-hearted view of the inter-office politics of corporation responsible for the creation of the planet Earth. Their original website was put up in a hurry to spotlight their content. They soon realized that they were not projecting the brand image they wanted for their program.

Challenge: After discussions with the client, the goals for the new brand image and site were as follows: – Develop a corporate identity that could serve the dual purpose of being both the identity for the corporation named in the show and the identity for their website. – Develop a clear and consistent navigation system for the .tv site – The design must be easy to integrate with their existing database system. – Client wanted to add both a Blog, Forums, and a Store Front to the website.

Results: The website promotes the Genesis Inc. identity and is now a useful tool for generating revenue. The client now proudly promotes their content and are generating more and more hits every day.