Whatever You Think…
Do you find it difficult to “Think Outside The Box?” Not sure what it is going to take to succeed in a creative position? Or possibly just curious about what it is that those people in the creative department do on a day to day basis? Paul Arden, Executive Creative Director for 14 years at Saatchi&Saatchi-UK, has written two books that spell it all out for you. These are full of his theories on creativity and success based upon his personal experiences and backs them up with stories and quotes from his job. They are small, light, and easy to read with simple creative layouts and imagery that back up each idea. I hope you will enjoy them as much as I did.