Finamore Design

Steven Heller does it again! He is cred­ited with author­ing, co-authoring and edit­ing over 100 books. While I per­son­ally own quite a few from his library, this new addi­tion (pub Feb­ru­ary 2007) is one of my favorite.

In this book Steven Heller and Mirko Ilic ana­lyze fifty great pieces of graphic design (posters, books, cat­a­logs. music pack­ag­ing, logos, brochures, etc..) and ded­i­cate a spread per piece to explain why these designs res­onate with us and what about the design makes them great. Then each spread has a gate fold where they show sam­ples of his­toric design work (includ­ing cap­tions explain­ing why) that prob­a­bly influ­enced the artists.

They believe that graphic design­ers are “pack rats” con­stantly stor­ing design ideas in our brains for later use. They do not guar­an­tee that all of the influ­en­tial pieces were def­i­nite moti­va­tors for each piece. They are just edu­cated guesses. And who else to make those guesses than the co-chair of the MFA Design pro­gram at the School of Visual Arts?

Keep ‘em com­ing Steve!

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