Finamore Design

Jeff Fisher of Logo­Mo­tives with How Pub­lish­ing just pub­lished Iden­tity Cri­sis: 100 Redesigns That Trans­formed Stale Iden­ti­ties into Suc­cess­ful Brands which show­cases recent iden­tity rebrand­ing work for as vari­ety of indus­tries. This book acts as a guide design­ers can use to show their clients the power of rethink­ing and redesign­ing their identities.

Iden­tity design (logos, let­ter­head, web sites, etc.) is one of the most pop­u­lar top­ics in design books, and Iden­tity Cri­sis takes a fresh look at this com­mon sub­ject by explor­ing the process of redesign­ing exist­ing iden­ti­ties to help busi­nesses refine their images, com­mu­ni­cate with cus­tomers, and find suc­cess. Read­ers will get an inside look at the chal­lenges of redesign­ing iden­ti­ties. They’ll see the cre­ative and strate­gic think­ing behind fresh design work as well as have a pow­er­ful tool to show clients what a dif­fer­ence a pro­fes­sional can make to their image.

I am also happy to announce that one of Finamore Design’s re-branding projects, New Triad for Col­lab­o­ra­tive Arts is fea­tured in the book.

This entry was posted on Tuesday, November 6th, 2007 at 2:12 pm and is filed under Bookshelf, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.