Jeff Fisher of LogoMotives with How Publishing just published Identity Crisis: 100 Redesigns That Transformed Stale Identities into Successful Brands which showcases recent identity rebranding work for as variety of industries. This book acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities.

Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. Readers will get an inside look at the challenges of redesigning identities. They’ll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

I am also happy to announce that one of Finamore Design’s re-branding projects, New Triad for Collaborative Arts is featured in the book.