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Current turned to us for help in creating a brand that would be new to the pet care industry. They would launch their company with a product line that would revolutionize the aquarium lighting marketplace. At the time they had a complete line of innovative product designs, but no name for their company or their products. While they were not sure what to name their company, they did have a clear vision of what they wanted their image to invoke: performance, quality and innovation.

The challenge started with company name, logo and positioning statement. Once that was complete, we created a naming convention for their products and a basic look and feel for their marketing materials in both print and multimedia. When all of this was established, we developed the individual marketing pieces they needed to launch the company.

Logo & Tagline

Stationery

Advertising

Packaging

Catalog

Collateral

Website

Trade Show Booth