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Cur­rent turned to us for help in cre­at­ing a brand that would be new to the pet care indus­try. They would launch their com­pany with a prod­uct line that would rev­o­lu­tion­ize the aquar­ium light­ing mar­ket­place. At the time they had a com­plete line of inno­v­a­tive prod­uct designs, but no name for their com­pany or their prod­ucts. While they were not sure what to name their com­pany, they did have a clear vision of what they wanted their image to invoke: per­for­mance, qual­ity and innovation.

The chal­lenge started with com­pany name, logo and posi­tion­ing state­ment. Once that was com­plete, we cre­ated a nam­ing con­ven­tion for their prod­ucts and a basic look and feel for their mar­ket­ing mate­ri­als in both print and mul­ti­me­dia. When all of this was estab­lished, we devel­oped the indi­vid­ual mar­ket­ing pieces they needed to launch the company.

Logo & Tagline

Sta­tionery

Adver­tis­ing

Pack­ag­ing

Cat­a­log

Col­lat­eral

Web­site

Trade Show Booth