G&L Musical Instruments

Gui­tars are just plain cool. Unfor­tu­nately, most gui­tar adver­tis­ing is not – rely­ing on a musician’s endorse­ment to get them by. We knew that if we could get peo­ple to focus on the detail that goes into these hand­made instru­ments, we would have a win­ning cam­paign. AdAge and Lurzer’s Archive Mag­a­zine agreed – they both chose to fea­ture this adver­tis­ing campaign.

Adver­tis­ing

Cam­paign fea­tured in Adver­tis­ing Age’s Ency­clo­pe­dia of Adver­tis­ing and Lurz­ers Archive Magazine.

Cat­a­log