Finamore Design » Awards & Recognition

New Triad Website featured on Creative Latitude

troy — Tue, 16 Aug 2005 19:00:55 +0000

We recently redesigned the website for the non-profit New Triad for Collaborative Arts, and our work was featured in the Graphic Make-Overs section of the Creative Latitude website.

New Triad is an educational, non-profit organization that is passionately committed to revolutionizing song recitals through the power of collaboration. The client had recently increased their number of classes and performances, and were looking to solicit donations to help fund this growth.

We have been working with New Triad since the beginning, by creating their logo, stationery, newsletters, now their website, and look forward to what projects the future will bring.

Creative Latitude is a worldwide community that unites various creative disciplines for collective promotion, education and ethical business practice.

The Advertising Age Encyclopedia of Advertising

troy — Fri, 01 Nov 2002 14:01:33 +0000

The G&L Guitars Ad Campaign is published in the The Advertising Age Encyclopedia of Advertising
This comprehensive reference source takes a broad look at the advertising industry. Its focus is primarily historical because, as the editors point out, “much of advertising’s past remains buried, reported only in rare press accounts and other primary sources.” Included are profiles of 120 ad agencies from around the world, 80 of them contemporary. Also covered are 40 U.S. agencies of historic interest that have either merged with other entities or gone out of business. In many cases, the encyclopedia provides an agency’s first formal written history.

In addition to the agency histories, one finds entries for advertisers, brands, and campaigns (Airlines; Geritol; Kraft Foods, Inc.; Yahoo!); individuals (Burnett, Leo; Hearst, William Randolph; Packard, Vance); practical and theoretical aspects of advertising (Infomercial, Music and jingles, Package design, Psychographics, Targeting); and social, cultural, and historical issues (Consumer movement; Cultural symbols; Minorities: Representations in advertising). There are also 52 entries dealing with the history of advertising in specific countries or regions (Canada, Middle East). Ad agency profiles start with brief chronologies of key dates and alphabetical lists of major clients. Advertiser profiles include lists of principal agencies. Most entries conclude with a list of further reading. Entry length generally ranges from one to six or seven pages. The set is richly illustrated, and each volume includes a 24-page section of color plates that are cross-referenced from related entries. The hundreds of illustrations, most of which came from the Hartman Center for Sales, Advertising, and Marketing History in Duke University’s Rare Book, Manuscript, and Special Collections Library, enhance the usefulness of the volumes and bring the words to life.

Lurzer’s International Archive

troy — Mon, 16 Oct 2000 17:00:10 +0000

The G&L Guitars ad campaign was published in Lurzer’s International Archive Magazine Vol. 4-2000, p. 120.

Lurzer’s Archive Magazine is a unique review dedicated to presenting the best new print campaigns and TV commercials from all over the world.

The magazine was founded in 1984 by Walter Lürzer, formerly CEO and partner of numerous globally active advertising networks.

Each 160-page issue features 70 to 80 of the world’s best new print campaigns and short synopses of 50 TV commercials, dated and classified by individual product groups.