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Finamore Design

Graphic Design • Web Development

Graphic Design

True North Wellness Logo

March 23rd, 2009

Posted in Graphic Design

Morals & Ethics in the Design Community

December 23rd, 2006

Posted in Business, Graphic Design

Morals & Ethics in the Design Community

One of my favorite movie interactions regarding the topic of morals and ethics is in the movie Election and goes as follows: Jim McAllister: Dave, I’m just saying this as your friend: What you’re doing is really, really wrong… and you’ve gotta stop. The line you’ve crossed is… it’s immoral… and it’s illegal. Dave Novotny: [...]

AIGA Event: Your AD Here: Is Design Reshaping Advertising (Again)?

October 6th, 2006

Posted in Business, Graphic Design

AIGA Event: Your AD Here: Is Design Reshaping Advertising (Again)?

On September 27, I attended AIGA New York‘s sold out event titled “Your AD Here: Is Design Reshaping Advertising (Again)?” at FIT‘s Katie Murphy Amphitheater. The talk was supposed to discuss design and it’s impact on advertising. Asking the questions of why so many advertising agencies are starting to hire graphic designers instead of traditionally [...]

What is a Design Brief

September 17th, 2006

Posted in Business, Graphic Design

What is a Design Brief

When you initiate a project with a designer you need to do more than say I need a logo and my company’s name is [fill in the blank]. You need to know who you are selling to, what you are selling to them, why you are selling to them, and why they will want to [...]

How To Qualify A Graphic Designer

September 17th, 2006

Posted in Business, Graphic Design

How To Qualify A Graphic Designer

Graphic Design is not like engineering, law, medicine or even plumbing, where you need to be certified in order to practice the trade. Anybody can walk into a stationery store, buy pre-fabricated business card paper and print their name and address on them, and call themselves a graphic designer. Because of this, there are a [...]

Elements of Design, Part 2: Order & Interaction

June 29th, 2006

Posted in Graphic Design

Elements of Design, Part 2: Order & Interaction

Part 2 The process of designing is the ability to control the interaction of elements within a defined space. Understanding the principles of how to organize elements within this space is the second step to becoming a graphic designer. (The first is to be able to define the structure of the elements themselves.)A single image [...]

Elements of Design, Part 1: Definition & Structure

June 28th, 2006

Posted in Graphic Design

Elements of Design, Part 1: Definition & Structure

Part 1 When you build a house there are basic materials that you need in order to complete the project. The basic support structure, fastening materials, roofing materials, paneling, etc. Inside each category there are a multitude of options (ie; your support structure could be aluminum or wood 2x4s, I-beams, bricks, cement and re-bar, etc.). [...]

Typography 101

June 23rd, 2006

Posted in Graphic Design

Typography 101

Whether in print or on the web, typography is one of the key tools to every designer. Understanding the terminology and history of type can only help you in the long run of your career. Every industry has a language of it’s own, and every certain terms in each can be interpreted differently by each [...]

What is Graphic Design?

June 22nd, 2006

Posted in Graphic Design

What is Graphic Design?

Graphic Design is a commercial art form of selecting and arranging visual elements (typography, images, symbols, colors) to communicate ideas for a purpose (convey information or a message to an audience). It is a collaborative discipline: writers produce words and photographers and illustrators create images that the designer combines to complete the visual message.

A Color Theory Primer

June 22nd, 2006

Posted in Graphic Design, Interactive

A Color Theory Primer

Color Theory is one of those subjects that takes years to fully understand. Some people have even turned it into a career. Here I will try to cover some of the basics theories of Color Theory and show you some ideas you should think about when developing designs of your own.