Finamore Design

Ready to make that foray into the busi­ness world? Wether you are going to work for some­one else of start up your own ven­ture here are some tips that you should keep in mind. (more…)

or What is brand­ing and why should I care about it?

What is Brand­ing?
Sim­ply stated, brand­ing is the process of cre­at­ing an iden­ti­fi­able image that sep­a­rates a com­pany from it’s com­peti­tors. While the word “brand­ing” has gone from being an indus­try buzz word into a house­hold term, the real­ity is con­sumers don’t think about “brand­ing” in their day to day lives. But the more they see and hear about a com­pany the more they are likely to remem­ber it in con­text of how it was por­trayed, in essence build­ing their own “brand image” for that company.

For com­pa­nies brand­ing is a very impor­tant game. In fact, brand name recog­ni­tion is proven to raise prof­its by up to 20%. To ignore the impact of brand­ing and how you are per­ceived by your users is in essence deny­ing your com­pany it’s full poten­tial. (more…)

You use your port­fo­lio to show­case your cre­ativ­ity, but how cre­ative is the port­fo­lio itself? This arti­cle is a refresher on cre­ativ­ity, the impor­tance of it and how to apply it towards your port­fo­lio. (more…)

There are many dif­fer­ent the­o­ries on how to come up with cre­ative ideas. The two main ideas are:

1.) You have it or you don’t, and
2.) there is a sci­en­tific step-by-step method that any­one can learn.

I believe in the lat­ter. I believe that there are seven steps in the process of devel­op­ing cre­ative ideas: (more…)