Finamore Design

Jeff Fisher of Logo­Mo­tives with How Pub­lish­ing just pub­lished Iden­tity Cri­sis: 100 Redesigns That Trans­formed Stale Iden­ti­ties into Suc­cess­ful Brands which show­cases recent iden­tity rebrand­ing work for as vari­ety of indus­tries. This book acts as a guide design­ers can use to show their clients the power of rethink­ing and redesign­ing their identities.

Iden­tity design (logos, let­ter­head, web sites, etc.) is one of the most pop­u­lar top­ics in design books, and Iden­tity Cri­sis takes a fresh look at this com­mon sub­ject by explor­ing the process of redesign­ing exist­ing iden­ti­ties to help busi­nesses refine their images, com­mu­ni­cate with cus­tomers, and find suc­cess. Read­ers will get an inside look at the chal­lenges of redesign­ing iden­ti­ties. They’ll see the cre­ative and strate­gic think­ing behind fresh design work as well as have a pow­er­ful tool to show clients what a dif­fer­ence a pro­fes­sional can make to their image.

I am also happy to announce that one of Finamore Design’s re-branding projects, New Triad for Col­lab­o­ra­tive Arts is fea­tured in the book.

I recently signed a con­tract to teach full time for Drexel University’s Dig­i­tal Media Pro­gram. The courses I will be teach­ing include DIGM-240: Intro­duc­tion to Inter­ac­tiv­ity, DIGM-241: Mul­ti­me­dia Author­ing, and DIGM-242: Advanced Inter­ac­tiv­ity for the Inter­net. My classes will start Fall ’07. (more…)

I finally received my offi­cial doc­u­men­ta­tion cer­ti­fy­ing that I have com­pleted the Web Devel­op­ment pro­gram at New York University’s School of Con­tin­u­ing Pro­fes­sional Stud­ies. I com­pleted the pro­gram with a 4.o aver­age. The classes I took included: PHP Pro­gram­ming, MySQL with PHP, Web Devel­op­ment With XHTML and CSS, Web Archi­tec­ture and Infra­struc­ture, and Flash: Advanced Intensive.

Wreckio Ensem­ble is a the­ater group that spe­cial­izes in cre­at­ing orig­i­nal works that are influ­enced by our envi­ron­ment and are phys­i­cally expressed through extra­or­di­nary char­ac­ter­i­za­tions. They came to us in need of a com­plete brand over­haul. They had been in busi­ness for six years and real­ized that it was time for a pro­fes­sional brand image.

See their new logo and web­site at www.wreckio.com

Troy Finamore accepts adjunct teach­ing posi­tion at Mary­mount Man­hat­tan Col­lege. For the Spring 2007 semes­ter he will be teach­ing Art 316 Illus­tra­tion II Dig­i­tal for James Holl while he is on sabbatical.

GenesisInc.TV is an inde­pen­dent dig­i­tal video net­work and on-line com­mu­nity designed to enter­tain and explore our com­mon tech­ni­cal, cor­po­rate, spir­i­tual and reli­gious his­tory. Their pro­gram “Gen­e­sis Inc.” is a sit­com that shows a light-hearted view of the inter-office pol­i­tics of cor­po­ra­tion respon­si­ble for the cre­ation of the planet Earth. Their orig­i­nal web­site was put up in a hurry to spot­light their con­tent. They soon real­ized that they were not pro­ject­ing the brand image they wanted for their program.

Chal­lenge: After dis­cus­sions with the client, the goals for the new brand image and site were as fol­lows: – Develop a cor­po­rate iden­tity that could serve the dual pur­pose of being both the iden­tity for the cor­po­ra­tion named in the show and the iden­tity for their web­site. – Develop a clear and con­sis­tent nav­i­ga­tion sys­tem for the .tv site – The design must be easy to inte­grate with their exist­ing data­base sys­tem. – Client wanted to add both a Blog, Forums, and a Store Front to the website.

Results: The web­site pro­motes the Gen­e­sis Inc. iden­tity and is now a use­ful tool for gen­er­at­ing rev­enue. The client now proudly pro­motes their con­tent and are gen­er­at­ing more and more hits every day.

I just got re-hired for another two classes at Drexel Uni­ver­sity for the Fall Quar­ter in 2006. This time I will be teach­ing DIGM100 – Dig­i­tal Design Tools where stu­dents learn the basics of visual design within the dig­i­tal realm. Soft­ware tools such as Adobe Pho­to­shop and Illus­tra­tor are utilized.

Finamore Design helped Hill&Knowlton‘s Mar­Com Group develop a new web­site for THE LAGRANT FOUNDATION. Lagrant needed a web­site that was would be easy for them to update them­selves and had a place where their schol­ar­ship win­ners could log in and write about their on-the-job expe­ri­ences. Our solu­tion was to cus­tomize a Word­Press blog so every­thing could be man­aged via an online inter­face. (more…)

Finamore Design is selected to help Food­Change, New York City’s Food Stamp Pro­gram, update their mar­ket­ing materials.

In an effort to increase the vis­i­bil­ity of the smaller Brook­lyn based 501C-3 non-profit orga­ni­za­tions, they have grouped together to cre­ate the Brook­lyn Cul­tural Cir­cuit.

Pick up a Brook­lyn Pass­port at any par­tic­i­pat­ing loca­tion, then get it stamped at at least 8 dif­fer­ent orga­ni­za­tions and you become eli­gi­ble for a free t-shirt.