[F]

We believe that every client is dif­fer­ent. That is why when you look through sam­ples of our work you will not find a uni­fied style – but how we arrived there was through a uni­fied approach.

1. Plan­ning & Research
   • Develop project criteria
   • Define the needs, objec­tives, and prob­lems to be solved
   • Gather mar­ket information
   • Con­cen­trate on:
     • busi­ness philosophy
     • prod­ucts and services
     • client pro­files and needs
     • strengths and weak­nesses in rela­tion to major competitors
     • actual and desired mar­ket perception
     • use and pro­duc­tion of mar­ket­ing materials
     • com­pany culture
     • tar­get audi­ence profiles
   • Develop strate­gic posi­tion­ing brief and project timelines
2. Cre­ative Development
   • Exten­sive design exploration
   • Develop ideas and themes for layouts
   • Brain­storm on how to best present infor­ma­tion to the tar­get audience
   • Cre­ate mul­ti­ple executions
   • Study how to emo­tion­ally con­nect the con­sumer to the brand via:
     • lay­out
     • copy
     • typog­ra­phy
     • color
     • imagery
     • tex­ture
     • sound
     • motion
     • inter­ac­tiv­ity
   • Deliver a com­pre­hen­sive pre­sen­ta­tion of rec­om­mended cre­ative con­cepts for feed­back and discussion
3. Design
   • Flow copy drafts into page layout
   • Com­bine imagery, charts and other design elements
   • Sub­mit proofs for review
   • Incor­po­rate changes
   • Sub­mit final proofs for approval and sign-off
4. Pro­duc­tion
   • Develop spec­i­fi­ca­tions
   • Select ven­dors
   • Pre­pare elec­tronic files
   • Deliver to the appro­pri­ate pro­duc­tion channels
   • Review pro­duc­tion proofs
   • Con­duct on site approvals of key components

Under­stand­ing the mar­ket, psy­chol­ogy, and lan­guage in each client’s unique busi­ness envi­ron­ment can only come from doing your home­work. Find­ing a uni­fied look and voice that touches the con­sumer requires cre­ative insight. Com­bin­ing these two is crit­i­cal to success.